The Componential Theory of Creativity (2012) is seen as one of the major theories of creativity (Amabile 2012). To be creative, the response must be new, appropriate to the task that needs to be completed and it must be valuable to a goal (Amabile 2012). Ultimately, a response or product is creative to the extent that it is seen as creative by people familiar with the area in which it was produced.
In this theory, four components are necessary for any creative response; knowledge skills, creative relevant processes, intrinsic task motivation (all inside the individual) and the social environment in which the individual is working (Amabile 2012).
Last year, I was given the lead Project Manager position for a $60 million precinct redevelopment. Looking back, this was one of the first times I have really been able to be creative with my work and here is the environment in which it existed:
In this theory, four components are necessary for any creative response; knowledge skills, creative relevant processes, intrinsic task motivation (all inside the individual) and the social environment in which the individual is working (Amabile 2012).
Last year, I was given the lead Project Manager position for a $60 million precinct redevelopment. Looking back, this was one of the first times I have really been able to be creative with my work and here is the environment in which it existed:
When I compare this to an opportunity
that I could have been creative with a project but wasn’t I look to a time
within a previous organisation where I was charged to manage a National
televised event. Here is the environment in which it existed:
On reflection, the point that
sticks out the most in my experience is the importance of the social environment.
The culture in which your process exists. Your expertise, learning opportunities, how
much or little one can embrace risk and so many motivating factors are impacted
by the environment.
In the role where I was creative, I was not only free but encouraged to be. Our CEO sought and celebrated innovative factors and my managers supported failure. I was given permission and the tools to be my best.
In the role where I was creative, I was not only free but encouraged to be. Our CEO sought and celebrated innovative factors and my managers supported failure. I was given permission and the tools to be my best.

